The real estate business is booming! And transaction coordinators are in high demand. But agents don’t want to work with just anyone—they hope to collaborate with the most professional transaction coordinators possible. Leveraging some key branding basics will ensure that real estate agents choose you over the competition.
What Is Branding?
Building your brand as a transaction coordinator means making yourself memorable and unique in the real estate industry. Your brand includes everything from the tone of voice you use in emails and marketing imagery to your business name and logo.
The goal of developing your brand is to win you more clients and greater business opportunities. You are essentially flagging down real estate agents, frontloading who you are, and showcasing your work style with your brand information.
Understanding branding basics can help you define your business and make you stand out from an expanding pool of competitors! You have the opportunity to look more professional and put-together with effective branding.
Related: 3 Tips for Choosing a Brand Name As a Transaction Coordinator
Why Is It Important for Transaction Coordinators to Understand Branding Basics?
No matter how experienced you are as a transaction coordinator, it is important to learn about branding basics. Let’s talk about why branding is so essential for your business.
It Sets You Apart From Your Competitors
In real estate, you want the best things to stand out! From gorgeous crown molding to rockstar transaction coordinators… agents have their sights set on all the fine details.
Setting yourself apart from your competitors ensures that more agents notice and choose you. By using just a few branding basics, real estate professionals will be able to identify you as someone trustworthy and motivated.
It Creates Loyal Clients Who Recommend Your Services
Think about the last time you complimented a friend on something, like their landscaping, their new pool, or the siding of their new house. Were they able to engage in the conversation and share information about the businesses that they worked with, or did they forget who they were?
Building your brand means making yourself unforgettable so the real estate agents you work with can share your name with ease. In time, you’ll form close connections with the people you work with… and that starts with using branding basics to establish your professional image.
It Keeps You Focused on Your “Why”
Between client correspondence and drawing up legal documents, it can be easy to lose sight of why you got into transaction coordination to begin with. But implementing some branding basics will help you focus on your purpose and take pride in your (very important) business role!
Developing your brand is similar to developing a professional identity. Defining who you are in your role is motivation in itself!
Plus, when you create a brand you LOVE, you’ll be motivated to show up and do your best work. Impeccable branding builds your confidence…and that confidence? It’s the key to landing clients and finding success.
What Are The Branding Basics All Transaction Coordinators Need to Know?
If you’re bought into the idea of branding, there are some things that you need to bear in mind. These five branding basics will help you get started on your unique branding journey.
Focus On Your Core Values
Even if you’ve never taken the time to jot down your values, odds are you have them! All entrepreneurs have core values, and develop more along the way.
Some common core values are:
- Fairness
- Diligence
- Timeliness
- Quality
- Compassion
The core values that you choose to reflect in your brand should come naturally to you, and show in all of the work that you do.
Honesty and Authenticity are Key
You can’t claim to be the fastest transaction coordinator in town and then turn projects in late. Among the most important branding basics is truthfulness.
The only news that travels faster in the real estate industry than hype about a dependable transaction coordinator are complaints about one who isn’t dependable. Be sure to stay true to your capabilities when building your brand!
Keep Your Mission Statement At The Center of Your Business
Your mission statement should explain how you can best help the real estate agents that work with you. If your expertise is drafting closing documents, be sure to highlight that in your mission statement. But if your gift is client correspondence, include that instead.
Of course, to be successful as a transaction coordinator, you have to handle all of those types of tasks. But think about what’s MOST important to you and at the center of your business. THAT is your vision…and should be the core of your mission statement!
Crafting a mission statement specific to your niche can help match you to the real estate agents who really need you. The best branding will align your business with your ideal clients.
Define a Clear Voice and Stick to It
The voice that you use on your website should match the voice that you use in your email and over the phone. There is no sense in seeming assertive and detail-oriented in your advertisements when your actual working style is more laid back and steady.
Real estate agents will catch on to the inconsistencies of your voice! That’s why prioritizing yourself, your business, and your unique voice is one of the most foundational branding basics.
Design (Or Invest In) A Logo, and Write a Compelling Tagline
When you think of your favorite brands, their logos and taglines likely pop into your head immediately! It’s how you reference them, right?
It stands to reason that coming up with a catchy slogan and unique visual will help you stand out from the transaction-coordinator crowd.
Whether you have the artistic talents to create a logo yourself or hire someone to do it for you, the clients that you attract with a logo are well worth the effort. In the end, you want to give real estate agents something succinct and simple that they can stash away in their memories to remember you by.
The Bottom Line About Branding
These branding basics are a great place to get started. And branding is really important to setting yourself up for success and presenting a professional image in your business.
But remember: branding is just ONE piece of the puzzle! All too often, entrepreneurs get stuck trying to sift through colors and fonts or choose a logo. Don’t let the idea of branding stop you from moving forward in your business.
Although good branding matters, done is better than perfect. Consistency is more important than having the most expensive, customized logo imaginable. Consider your branding a beginning stepping-stone to business success, like setting up your business bank account or honing your skills.
No matter how knowledgeable you are about brand development, getting back to branding basics could be exactly what your transaction coordinator business needs. Take the time to build (or refine) your brand and take your business to the next level!
